¿Por qué confiar? Formas de creación de confianza social

Abstract

SOCIAL TRUST OR WIDESPREAD TRUST, IS A KEY CONCEPT IN SOCIAL CAPITAL RESEARCH. IT IS DEFINED AS TRUST IN UNKNOWN PERSONS ABOUT WHOM ONE LACKS INFORMATION. THE ARTICLE ARGUES THAT IT MAY BE CREATED AS A BY-PRODUCT OF PARTICIPATION IN ASSOCIATIONS, IN THREE WAYS; THE CONSIDERATION OF MEMBERS OF THE LATTER AS A REPRESENTATIVE SAMPLE OF SOCIETY, THE TRANSFORMATION OF PREFERENCES IN A VIRTUOUS SENSE AND THE EFFECTS OF THE TYPE OF SOCIAL NETWORK TO WHICH A PERSON BELONGS ON COSTS, BENEFIT AND BELIEFS THAT INFLUENCE THE DECISION TO TRUST. THE ARTICLE ENDS WITH A STRATEGIC MODEL TO CREATE SOCIAL TRUST THROUGH SIGNALS.